Small Business Guide

Small Business Guide

As part of the City of Georgetown’s Economic Development Department’s mission to support a business community where businesses can and want to grow, we’ve compiled this small business resource guide. This guide covers the basics for starting your own small business including a startup guide, financing assistance resources, data regarding the local Georgetown business environment, emergency preparedness information and much more.

If you don’t find everything you’re looking for encompassed in this guide, we encourage you to contact us with any questions.

How to Become a Small Business Owner (Checklist)

How to Become a Small Business Owner (Checklist)

Conduct Market Research and Competitive Analysis

Before you start a business, conducting market research and competitive analysis will help you better understand what you’re getting yourself into. Find resources to help you get started:

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Form a Business Plan

Your business plan will be the foundation of your business. Learn how to write a plan that fits your needs:

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Calculate Your Costs

It’s important to calculate your business costs early in the process. Learn how to do the math here:

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Locate Business Funding

Every business needs capital to get up and running. What types of funding are right for you?

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Determine Business Structure

Your business structure has a huge impact on all of your business decisions moving forward. Figure out what type of structure best fits you:

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Secure Business Name, Registration and Tax ID Numbers

This is the point in the process where you can finally bring your business into the light. Find out everything you need to do to make yourself official:

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Apply for Licenses and Permits and Complete Inspections

The permits and licensing your business requires differs for everyone. If you plan to open to the public, a facility inspection may also be required by the city or county. Find more information about next steps here:

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Business Employer Requirements

Hiring employees comes with certain federal and state requirements. Learn more about your responsibilities as an employer:

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Learn About Business Incentives and Assistance

There are a variety of programs with a mission of helping your business grow and prosper. Discover what resources are available to you:

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Find Your Business HQ

Begin searching for available commercial properties in and around Georgetown.

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Understanding the Georgetown Market

Understanding the Georgetown Market
Community Profile

Within the Community Profile, you can find all of the most current information regarding the City of Georgetown, including demographic, geographic, labor shed and economic data. Discover the building blocks that make Georgetown a premium destination for your small business.

Retail Analysis

This five-part retail study, conducted by Catalyst Commercial in partnership with the City of Georgetown and the Georgetown Economic Development Corporation (GEDCO), delivers a customized, comprehensive retail merchandising strategy for our city. This report contains a Market Assessment, Primary and Secondary Retail Trade Areas, Market Analysis, Competitive Assessment, Property Analysis and Tenant Analysis.

Interactive Maps

See Georgetown for yourself. Click here to view maps detailing land use, transportation infrastructure, zoning and utility information and more.


Workforce Analysis

The City of Georgetown Workforce Analysis was conducted by Avalanche consulting in the summer of 2016. This analysis determines the supply, demand and gap of workers and skill sets of the more than 700,000 workers that make up our northern and southern labor sheds.

Texas Workforce Commission

Texas Workforce Commission (TWC) is the state agency charged with overseeing and providing workforce development services to employers and job seekers of Texas. The major functions of TWC include developing the workforce, providing support services including child care for targeted populations participating in workforce training and adult education and literacy services, providing services for people with disabilities to obtain training and employment, and administering the unemployment benefits and tax programs.

For employers, we offer recruiting, training and retraining, outplacement services, assistance recruiting and retaining qualified employees with disabilities, and valuable information on employment law and labor market trends and statistics. Visit their website to learn more about:

GISD Career & Technical Education Program

The Career & Technical Education (CTE) Department, using integrated instruction and curriculum, current technologies, state-of-the-art equipment and business partnerships, creates a learning environment that empowers all students to enter the ever-changing workforce. CTE programs are designed to prepare students for life-long success in high-wage, high-skill, and high-demand occupations and career fields.

Click here to learn more about CTE courses and how your business can get involved.

Job Postings, Fairs & Employment Assistance

The Annual Georgetown Veterans Job Fair invites veterans and their spouses to meet employers in Georgetown and the surrounding area. The City hosts this event in partnership with the TWC Veterans Affairs and the Chamber’s Workforce Development Alliance (WDA). For more information about this event and other WDA programs, click here.

The Annual Georgetown Future Readiness Fair helps prepare our young residents for their future careers by broadening their focus to include colleges, vocational programs, military, careers in manufacturing and other job providers. For more information about this event, click here.

The Georgetown ISD High School Job Fair invites employers and students to connect for summer and after graduation employment opportunities. For more information about this event, click here.

Southwestern University HireSU is a free job board targeted to SU students and alumni. HireSU includes full-time, part-time, internship and volunteer opportunities. Learn more about posting a job opportunity to Southwestern students and graduates. Postings typically require one business day for approval by the Center for Career & Professional Development before being activated.

Labor Finders Georgetown helps connect employers with employees in a range of industries including construction, manufacturing, retail, hospitality, logistics and more. Their services include recruiting employees, interviewing, skills testing, background checks and more. You can visit their local office at the address below:

Williamsburg Village Center
3010 Williams Dr #106,
Georgetown, TX 78628
(512) 930-4820

Workforce Solutions Rural Capital Area is a community partnership providing no cost recruitment and employment services to businesses and job seekers in the Rural Capital Area of Texas. Through the Rural Capital Area Workforce Development Board, offices give employers and job seekers access to local workforce solutions and statewide services in one location. Learn more by getting in touch with them:

Park West Corporate Center
575 Round Rock W Dr Building H, Suite 240,
Round Rock, TX 78681
(512) 244-2207

WorkInTexas is specifically designed by Texas Workforce Solutions for job seekers, students, case managers, employers, training providers, workforce professionals and others seeking benefits and services. The system provides fast access to a complete set of employment tools in one website. Employers can post job orders, find potential candidates, research labor market information such as salaries and economic data, automatically search the system to find desired candidates and communicate within the system.

City Resources

City Resources

The City of Georgetown offers multiple resources for your small business, including our Planning Department, permits for business and signage, economic development initiatives, and more.


Georgetown’s Planning Department ensures that all businesses within Georgetown adhere to the same standards and support the city’s goals and maintain the high quality Georgetown is known for. To that end, they offer access to:

The Development Manual

The Unified Development Code Manual page provides applicants with the information and forms necessary to complete the UDC application. Here you can find links to all of the forms and fees processed by the Planning Department can be found here, along with meeting dates. You can also find applications related to subdivisions and land use.

The UDC Document itself lists regulations for maintaining a unified Georgetown, which will include regulations involving signage, storefronts, landscaping, etc.

Comprehensive Planning

Georgetown has a comprehensive plan for future development, culminating in the 2030 Plan. Plans for parks, open spaces, land use and transportation will be relevant to planning your business.

Permitting and Signage

In order to put up signs for your business you need to apply for a sign permit, and in order to build or remodel for your business you need to fill out the appropriate permits.


The Sign Permitting Checklist includes the checklists for various types of signage (wall, freestanding, temporary banner) and the permit application itself. In order to find the applications, rules and regulations, HARC/Downtown/Old Town Overlay, and information about sign questions, inspections and the permits and inspection schedule you can go to the Sign Permits page.


If you are looking to construct a new building for your business or remodel an existing structure, you’ll need to fill out the Commercial Building Permit Application. The process to submit the application, with included links to relevant communication portals, may be found on the Commercial Building Permits page.

Georgetown Electricity & Water Services

Connecting utilities for your business differs from setting up residential utilities, involving another commercial application.

Connecting Utilities

Prior to occupying the space or opening for business, the City of Georgetown requires that all businesses have a valid Commercial Service Application or Certificate of Occupancy. After completing the application and paying the permit fee, the zoning for the space will be verified and then a fire and building inspection will be scheduled. If the fire and building inspections are not passed, utilities will be disconnected.

Economic Development

The City of Georgetown Economic Development Department encourages economic development and growth, with a focus on small and local businesses. You can check out the business climate in Georgetown and look at our retention program as well as the incentives offered for relocating your business to Georgetown.